Winter Club Hockey Brand Guidelines

Introduction

To maintain a strong and consistent brand identity, it is important that the Winter Club hockey logos and brand elements are used correctly. These guidelines will help ensure that the brand is always represented in the best possible way across all communications and materials.

Logos & Variations

The brand includes a Crest logo, a Circular logo (with either hockey sticks or snowflakes), and a text-based version. Each logo is available in two colorways for versatility: Green on Beige and Beige on Green.

Color Palette

The official brand colors are a classic green and beige. Use these specific values for consistency.

Typography

The official typeface for the Winter Club Hockey brand is Stahls Tiffany 2000 Regular.

Core Usage Rules

To protect the brand's integrity, please adhere to the following:

• Clear Space: Keep the area around the logo clear of other graphics or text.
• Minimum Size: Logos should not be used smaller than 1.5 inches or 150 pixels wide.
• Do Not Alter:
• Do not stretch, distort, or change the official colors.
• Do not place the logo on a visually cluttered background.
• Do not add effects like drop shadows or outlines.